by jacksmith » Sun Dec 05, 2010 2:45 pm
Social search refers to websites that allow users to recommend web pages to each other and influence search results. On social news sites like Digg, stories that receive the most votes win the most visibility and clicks. On social bookmarking sites like del.icio.us, people tag sites with keywords so that other people will find them. Social sites offer seemingly limitless opportunities for website promotion—and plenty of sites have basked in extreme, server-busting popularity via social search. But this type of promotion isn’t easy and the results are unpredictable.